UX Design Portfolio

Nitish
Chopra

Founding product designer building AI-native products, edtech platforms, and design systems that scale from zero to one.

Explore the work

About

Hi, I’m Nitish!

Founding product designer with 6+ years of experience establishing design functions from zero to one while building AI-native products, edtech platforms, and scalable design systems.

Currently leading product design strategy at an enterprise AI startup focused on multi-agent systems, orchestration workflows, and human-in-the-loop AI experiences.

Previously contributed to edtech products scaling beyond $2M annual revenue and 100K+ users across SaaS, D2C, and platform ecosystems.

Hold an M.Sc. in Creative Computing from UAL London and am co-inventor on 2 enterprise software patents.

“How you do one thing,
is how you do everything.”

Martha Beck

Selected Work

01

Building the unified design system for cross-AI use cases — from text, to image, to voice

Designing Oraczen’s supply-chain & procurement platform of AI agents, and an AI-first design system that scales across many interactions and use cases — text, image, voice, video, and analytics.

Year
2024–2026
Tags
AI · Agentic Systems · Enterprise B2B SaaS

Brand Identity

Oraczen’s identity had to hold two truths at once: that the enterprise AI journey is long and complex, and that the deeper intent is AI working in harmony with humans. The Journey — a single imperfect line ending in the Oraczen sun — names the complexity directly: progress is rarely straight, but it arrives. Around it, the choices lean human: halftone textures, warm ivory and orange tones, and nature-led imagery — pushing back on the chrome-and-neon clichés the AI category defaults to.

Oraczen brand identity — 'Take the journey from complexity to clarity' over a halftone mountain illustration
The line metaphor carried across posters and the Zen Platform webpage
The line metaphor, combined with halftone illustrations, threading a single narrative through the website and product.

Unified Chat Interaction — the Zen Vine

Most AI chat products are built around one use case, so their UI can be opinionated. Oraczen is different: many agents, built for many enterprise jobs, share one chat surface. The Zen Vine is a modular chat pattern built around a single vertical line — the brand’s journey metaphor brought into the product. Each agent response composes itself from a kit of nodes (thinking, plain text, rich text, data, query-fix, follow-ups); the vine threads them together. The same pattern flexes across surfaces — full-screen, drawer, side-rail, and voice.

The Zen Vine modular chat composing thinking, text, rich data, charts and follow-up nodes along a single line
View Oraczen prototype
02

A UX design system for a blockchain digital-currency & digital-assets solution

A design system for R3’s white-label blockchain solution, engineered so it can be quickly re-skinned to each B2B client’s brand and deployed faster.

Year
2024
Tags
Design Systems · Fintech · Blockchain · B2B

Problem & Solution

R3 builds bespoke B2B blockchain applications and was moving to a flagship white-label product that could be adapted to new clients quickly. The challenge: a UX design system that could be re-branded fast. The solution used Figma’s token/variable system to build a three-level style library — existing flows could be replicated to a new brand simply by creating that brand’s token library and switching to it inside a copy of the UI.

R3 dashboard before and after the design-system redesign
Component inventory from tokens and atoms through molecules, organisms and templates
Requirement gathering & a Nielsen-heuristics UX audit, mapped from tokens to templates.
The R3 Figma component library — cards, forms, navigation, data tables, charts, inputs and typography
Demo UI built with the new design system — issuances dashboard and R3 Gateway login
View R3 prototype
03

An AI recommender-system mobile app to help kids learn coding

A coding app that prioritizes engagement alongside measurable progress, using learner data to personalize the journey and recommend the next exercise.

Year
2024
Tags
UI/UX Design · AI RecSys · Edtech

Problem & Solution

Big DIY platforms (Scratch, code.org, CodeMonkey) teach millions, but follow one fixed lesson plan for every child and rarely assess actual skill progress. Codezy gives a variety of exercises, continuously assesses progress against success criteria, and builds personalised lesson plans — comparing each learner to similar users to recommend questions that keep them engaged and improving.

AI recommender-system flowchart driven by explicit and implicit feedback against success criteria
A database structure and RecSys flow designed around a graded coding curriculum.
Customer journey across onboarding, coding exercises, level completion and explore
Codezy.AI mobile prototype — sequencing exercise, intro, and AI-tailored lesson plan
Designs annotated against Google's People + AI Guidebook principles
Google’s People + AI Guidebook was referenced to set the right expectations, manage errors, and give users appropriate control.
View Codezy prototype
04

Designing an LMS that led to $100,000 in annual revenue

A gamified learning platform for kids aged 8–14 to learn from Avishkaar’s STEM kits, code their projects, and join an online community.

Year
2020–2023
Tags
Design Systems · Marketing Content · Edtech
  • 100K+ kids on the platform
  • 45K app downloads
  • 27.8K monthly active users
  • $100K annual LTV revenue

Problem & Solution

Avishkaar sold robotics & electronics kits, but adoption (and repeat business) suffered because instructional content shipped only as a printed manual. The solution: a gamified LMS that guides kids through each kit’s curriculum, rewards achievements, builds community to keep them motivated, and proposes a path forward — advanced courses or hardware — driving returning revenue.

From printed manual to a gamified LMS course view with video sessions
Avishkaar design-system style guide — typography, color and decorative shapes
Final prototypes across desktop web app and hybrid mobile app, including block and text coding
Desktop prototype Mobile prototype
05

Remote management of HVAC equipment across hundreds of sites

A B2B building-management software suite for central, remote monitoring of HVAC equipment across hundreds of small sites for large franchise businesses.

Year
2019
Tags
UI/UX Design · B2B Software

Alarms

Equipment alarms alerted supervisors to malfunctions, but repairs often took multiple technicians over days or weeks — and the feature gave only a one-time update, with no way to follow up or track work. The redesign took a “ticketing” approach: assign alarms to other users, a Trends tab surfacing sensor data to aid troubleshooting, and an Activity tab tracking every update so a new assignee can follow the full chronology.

Redesigned Alarms with active/archived lists, filters, details, trends and activity
Alarms mobile prototype — list, activity timeline and alarm detail

Schedules

Supervisors create on/off/standby schedules to save energy. Centralising hundreds of buildings introduced multiple, hierarchical supervisors running schedules at once. The design let managers see clashing schedules across the hierarchy and make better-informed decisions. The proposal was widely appreciated internally and a design patent was secured.

Schedules feature showing site schedule summary and overlapping hierarchical schedules
Templates and components built on Honeywell's in-house B2B design system
Built on Honeywell’s in-house design system — exposure to managing massive, scalable B2B design systems.
View prototype View design patent
06

Driving the next billion sales in India through a hyperlocal e-commerce model

A hyperlocal e-commerce service model for India’s emergent internet users — letting buyers get micro-credit from local sellers, and giving sellers tools to build trust profiles and extend that credit.

Year
2018
Tags
Ecommerce · Design Research · Service Design

Research & Reframe

Secondary and primary research (21 participants, rural & urban) spanned rural e-commerce, ICT initiatives, behavioral economics and retail psychology. The project began assuming better prices and a bigger catalogue would win rural buyers — but research reframed the real problem: enabling buyers to get micro-credit from local sellers, and giving sellers the tools to trust buyers.

Two-phase research — 21 participants across rural and urban buyers and sellers
Affinity map reframing the core problem toward credit and trust between buyers and sellers
Final service-model concept spanning minimum- and medium-tech buyers and sellers via a local centre
A rural e-commerce service model connecting buyers and sellers across technology levels through a local centre.
Detailed service blueprint across onboarding, research, purchase, credit, post-purchase and growth
Demo artefacts — membership cards, SMS, newspaper flyers and mobile app flows
Demo artefacts for all four personas — from mobile apps and SMS to flyers and physical membership cards.
View demo flows
07

Physical navigation in a virtual world

Solving LMS navigation by rendering the portal as a “physical” space — navigating an architectural structure instead of a 2D menu tree.

Year
2017
Tags
Design Systems · Edtech

Problem & Solution

A UX analysis of Blackboard surfaced multiple navigation menus, weak visual hierarchy, and duplicate features. The concept models LMS features as rooms in a building — users move through a 3D space rather than a 2D map, always aware of exactly where they are. The aim: navigation that’s engaging, empowering, and cognitively simpler.

TE.A.CH. concept — LMS features modelled as rooms in an isometric building
TE.A.CH. style guide — primary and secondary colors, Oswald and Open Sans type, isometric rooms
A scalable style guide to encompass the needs of different institutes.
High-fidelity prototype — isometric campus map and a student report card
New user onboarding Returning user

Contact

Let’s build something.